Heartland Optical

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1012 N 27th St
Lincoln, NE 68503
+1 (402) 476-3311
https://www.heartlandoptical.com
Heartland Optical is a reputable eyewear provider in Lincoln, Nebraska, known for its long-standing tradition of delivering exceptional patient care. With a team of experienced opticians and a state-of-the-art laboratory, they offer comprehensive eye exams and create high-quality lenses in-house. Their commitment to combining cutting-edge technology with a passion for patient experience sets them apart, making them a go-to destination for finding the perfect pair of eyeglasses or sunglasses. Whether it's single vision or bifocal lenses, Heartland Optical ensures that their customers receive top-notch service and superior eyewear options.

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3.09 reviews
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Jonathan S.
3/21/2022

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud, and everyone there was taking great precautions against covid. Everyone had masks, keeping their...

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Renee Z.
8/7/2025

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that doesn't want to work with the Holdrege location. She said she buys their frames & only wants to...

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Sayed A.
6/25/2025

We're not happy with receptionist...Bad behavior with the customers...not the first time with us...so many times..they have to go to school and learn how to speak with the customers...

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Lynda E.
7/23/2022

I brought in my own frames. A vintage pair of sunglass frames and a $400 pair of fabulous Betsy Johnson frames. They broke the Betsy Johnsons which has almost no wear on them. I picked out a new...

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Keith C.
12/11/2017

Nice new clean building with higher tech equipment. No more puff of air in the eye. I am giving them a much lower reading because of their reminder system. They sent me an email, called three...

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