BeYourself Boutique

Permanently closed
1501 Pine Lake Rd
Lincoln, NE 68512

BeYourself Boutique, established in April 2005 by sisters Jennie O'Dell and Kim Vasey, was originally founded in Omaha, Nebraska, with a mission to empower women to embrace their unique beauty and promote self-esteem. Now an online-only retailer that also hosts monthly local pop-ups, the boutique celebrates women of all sizes, helping them to appreciate and love their bodies.

Offering a wide range of clothing, including tops, bottoms, dresses, and accessories, BeYourself Boutique emphasizes stylish options for every occasion, with a commitment to making shopping accessible and enjoyable. In addition to their fashionable collections, the boutique provides private styling appointments to enhance the shopping experience.

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