beyourself

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307 N 78th St
Omaha, NE 68114

beyourself BOUTIQUE, established in 2005 by sisters Jennie O'Dell and Kim Vasey, is a fashion destination in Omaha, Nebraska. With a mission to promote self-esteem and celebrate women of all sizes, the boutique offers a wide range of trendy clothing, accessories, and home gifts.

From stylish tops, bottoms, and dresses to designer jewelry and handbags, beyourself BOUTIQUE caters to every fashion need. With a focus on making every woman feel beautiful in her own skin, the boutique has become a go-to place for those seeking fashionable and empowering pieces.

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Reviews

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3.524 reviews
Photo of Meg B.
Meg B.
10/24/2023

Beyourself is my OG boutique experience. Since I was in high school this was the place to go for cute and size inclusive items. fast forward just uh..a few years..i mean nearly 2 decades, it's...

Charlie S.
6/17/2025

Owner's brother detained my girlfriend after she stopped to try a pair of shorts. She put them back on the rack and left. He accused her of shoplifting, called mall security and the police,...

Photo of Paisley T.
Paisley T.
5/7/2016

This store is fine. Just kind of fine. Before I came I read all the reviews and brought an open mind. I had to see for myself about this whole sizing thing. Well here is the truth: Umm..yes...it...

Photo of Ka'ili H.
Ka'ili H.
12/23/2010

Feeling junk about eating that last cupcake but still wanna go shopping? Go to be yourself, where number sizes are out the window!!! This shop makes boutique shopping even better! As soon as...

Photo of Katelyn E.
Katelyn E.
7/19/2011

For a while, this was my go-to store. The employees used to know my name. I walked in, tried on three of four things, and usually left with them all. Everyone who works there is sweet and the...

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