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About Prime Performance Team Prime Performance Nutrition was formed in 2004 by combining the experiences of several individuals. These individuals have diverse backgrounds in many facets of the equine industry including nutrition, training, marketing, sales and business. As a member of the National Animal Supplement Council, we are concerned and committed to the manufacturing of animal health supplements across the globe. The equine industry is constantly changing through new discoveries in nutrition and physiology and the through the utilization of feeds from all over the world. Prime Performance Nutrition's goal is to provide cutting edge nutrition based on the industry's changing needs. As our name states, we are concerned with providing your animals with the optimum nutrition so they can reach their maximum potential. We address the needs of all horses and do not cater toward a certain breed or discipline. Our products are used for racehorses to pleasure horses and every discipline in between. We also address varying nutritional requirements based on regional feed and soil quality.