Pure by Jen

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16739 Main St
Grover, MO 63040

Pure by Jen, founded in 2007 by Jennifer Rubenstein, offers upscale clothing lines, handbags, and accessories in Wildwood, MO. The boutique's mantra of princess, unique, rowdy, and elegant is reflected in every item curated by Rubenstein and her handpicked staff.

At Pure by Jen, customers can expect a fun shopping experience where even boyfriends or spouses can relax on a comfy couch, watch the big screen TV, and enjoy complimentary coffee while their loved ones browse the stylish selection of merchandise.

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Reviews

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3.58 reviews
Photo of Michelle C.
Michelle C.
4/30/2019

I'm always surprised when my husband encourages me to visit this store because I never go inside without finding something I must have. Boutique shopping is the best and Pure by Jen is among the...

Klaiton A.
5/17/2021

Felt watched... Walked into a quiet and awkward atmosphere. While walking around, the staff seemed to be staring at my sister and I. I started to feel as if it wasn't okay for me to be looking...

Photo of Amy M.
Amy M.
2/23/2019

Negative experience. I have been shopping there for years, accidentally took the wrong size shirt up to the cashier to purchase. Discovered this I got home. Took it back to exchange it for the...

Photo of Tim S.
Tim S.
5/12/2010

I was in Pure by Jen with my brother and sister over the weekend of Mother's Day. My brother was looking for something special to get for his wife. My sister wasn't looking for anything at all....

Photo of Jennifer B.
Jennifer B.
5/7/2008

A designer clothing store in Wildwood? Who knew?! Obviously the creators of Pure by Jen knew what they were doing when they started this awesome store. I'm not sure how long it's been here, but...

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