Nielsen, BDS
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Nielsen, based in Kansas City, MO, specializes in comprehensive audience measurement and analytics across multiple media platforms, including TV, streaming, and audio. Their innovative solutions, such as Nielsen ONE, integrate cross-media measurement data, enabling businesses to optimize their advertising strategies and understand audience behaviors effectively.
With a global workforce committed to data accuracy, Nielsen empowers clients to make informed decisions that drive marketing performance and audience engagement. The company leverages vast data panels and insights to enhance media planning and unlock new opportunities for growth in an evolving media landscape.
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