Northeast Mississippi Board of Realtors

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The Retail Coach is a national retail consulting, market research and development firm that combines strategy, technology and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce and economic development organizations. Through its unique process, The Retail Coach offers a fully-customized system of products and services that better enable communities to maximize their retail development potential. Retail Coach Process Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms' offerings by combining current national and statewide demographics and trend data with real-world, on-the-ground data gathered through extensive visits within our clients' communities. The Retail Coach is founded on the fact that every community is different, and there is no one size fits all retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community's needs helps assure our clients they are getting the latest and best information for their retail needs all with personal service and coaching guidance that continues beyond the initial project scope and timeline. The Retail Coach process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success. For more information, contact us at the address below, or visit our contact page for specific requests. A Houston consulting firm preparing a plan to enhance Caldwell's local business offerings said it is recruiting restaurants and a clothing store, and they could locate here in six months to a year. Aaron Farmer of The Retail Coach said his firm is recruiting both fast food and casual, sit-down restaurant prospects and a department store specializing in clothing sales. Farmer declined to name the prospects at this time, since negotiations are ongoing. However, he said an announcement could be forthcoming in six months to a year. Also, his firm is looking at an additional grocery store or at an expansion of what is already here, he said. Farmer said his firm is focusing on reducing leakage losing customers to providers in outlying areas. The largest leakage is for restaurants, casual and fast food. That is a priority, Farmer said on Monday, June 7. We are actively talking to and recruiting prospects. Farmer said The Retail Coach has briefed the Caldwell City Council on the prospects, and the city will handle the follow up. The Retail Coach will now assist them in an advisory capacity, he said. Our coaching period has now started, he said. Farmer said the prospects are Texas-based, with franchise locations in College Station and Navasota. Farmer said he believes Caldwell has a sustainable market, and the franchises could easily locate here. You have two major thoroughfares with State Highways 21 and 36, Farmer said. With the traffic counts and Texas A&M being as close as it is, it is really a benefit. Farmer said he has already got a good response from some retailers. The city has also made it reasonable for businesses to locate here, so any new additions will help the overall economy, he said. If we can keep people shopping in Caldwell, that is sales tax revenue for the city, Farmer said. The Retail Coach's 300-plus page study was provided as a project of Burleson County Chamber of Commerce and the City of Caldwell. Farmer was in town for several weeks conducting the research and briefed local citizens and business leaders on Nov. 30 at the Caldwell Civic Center. The concept is to retain existing customers and draw more local traffic by recruiting new retail businesses. If there is more local business

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