Brandye K.
8/3/2025
I'm not sure about the warehouse comment in the description. Seems unrelated. It's an overall cute spot. Elote burrito- overall good, could use seasoning in the eggs and potatoes or some of...
First Watch
$$
Closed
(166)
Photos
104 S Lamar Blvd
Oxford, MS 38655
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!
Reviews
4.0166 reviews
Nessa R.
4/24/2025
The people in Oxford, MS are truly some of the best people. So, it wasn't surprising that the customer service was perfect during our breakfast visit. Food was fantastic and served hot, quick,...
LeeAnne W.
8/24/2025
This is the first, First Watch, that I have ever been to. I had a chicken bowl and Morning Meditation juice and both were outstanding!
Chris D.
11/2/2025
Their waitlist system is horrible and can not be trusted. Why get on the wait list at 8:15, be given an 60 minute wait time, check in at 9am and wait another 55 minutes and final get a table at...
Andrew G.
8/4/2025
Clean. Prompt and friendly service. Menu has what one would expect for a breakfast/brunch menu. Central/easy location as it relates to Oxford. A little pricey for breakfast (party of four, bill...
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