Tait Subler

Tait Subler is a Minneapolis-based firm specializing in brand strategy that emphasizes the importance of defining and articulating a brand's core meaning. By integrating insights from neuroscience with lessons from mythology, they have developed innovative tools like the Mythic Status Brand Model to help brands differentiate themselves in a competitive market.

The company works closely with organizations worldwide to create actionable brand models that transform complex ideas into systematic frameworks, facilitating a clearer understanding of branding goals. Their approach not only fosters creative collaboration but also highlights the significance of values-based themes in effectively communicating a brand's purpose beyond mere profit.

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