Primp Boutique

"my boyfriend & i love blackblue! the guys there are always so nice & helpful! also their clothes are such great quality, we've been twice & purchased great stuff & definitely going to be back again!"

"A small slice of West Village hidden on Selby Idun offers pieces that are modern, well designed and have a beating heart! Idun makes it so easy to wear functional, inspiring, and beautiful..."

"First off, I would totally move into this shop if it were a studio apartment, because I love the little brick passageway and the cute little patio there. I adore this store. They seem to balance..."