New Lab
New Lab, a division of The CPG, operates as a retail design innovation agency specializing in vendor management and retail marketing solutions. The team's focus on creating engaging retail strategies and experiences aims to activate brands and captivate customers through compelling in-store and digital designs.
By collaborating closely with insights, analytics, and merchandising teams, New Lab is dedicated to defining retail landscapes and delivering disruptive experiences, including packaging design and visual merchandising. Their approach centers on exploring "what-if" scenarios to develop targeted solutions that address actual market opportunities.
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