Media Exchange 123 Corp

Media Exchange 123 Corp, originating from a children's resale store called Kidoos in Saint Paul, MN, expanded into the media business to meet the high demand for children's videos and DVDs. With the rise of home video technology in the 1990s, the company capitalized on the growing interest in collectible videos, particularly after the controversy surrounding the original cover art of Disney's The Little Mermaid stirred widespread attention.

As the company evolved, it adopted new digital platforms to continue serving collectors and the public's appetite for media, offering a variety of resale options for parents and consumers alike. The growth of the internet further fueled their business, as they developed a website in 1995 to enhance the buying and selling experience for both new and nostalgic media audiences.

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