Holiday

SSG Corporation, headquartered in Hudson, Wisconsin, has been a key player in the convenience store, gasoline, and liquor store market in northwestern Wisconsin and eastern Minnesota since its formation in July 1971. The company operates 40 stores under the Holiday brand, as well as AutoStop and Northland Liquors brands, and is owned by Burt Nordstrand and his family.

After 45 years, SSG Corporation sold its operating company to CrossAmerica Partners in March 2016, while maintaining its mission to provide quality and value to customers, foster environmentally responsible practices, and create a proud workplace for employees. The company's commitment to the basics and community service has defined its operations for decades.

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