Robb D.
8/16/2023
This Brilliant Earth is just what was needed in the area to liven up the vibe in an elegant way! With 50th & France slowly becoming a more upscale yet inviting area BE is perfectly placed as a...
Brilliant Earth
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(17)
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3922 W 50th St Ste 200
Minneapolis, MN 55424
History
Based in San Francisco, Brilliant Earth grew out of a marriage proposal. When Beth was about to be engaged, she experienced firsthand, with her fiance' Alex, the challenge of finding a conflict free engagement ring that represented her values. Eric, through his research at Stanford, became impassioned with the idea that responsibly-sourced jewelry could be an effective tool for social change in developing countries. Together, Beth and Eric founded Brilliant Earth in 2005. What began as a partnership between two entrepreneurs has grown into a community of people with a passion for fine jewelry and a commitment to change. Brilliant Earth is dedicated to cultivating a more transparent, sustainable, and compassionate jewelry industry.
Specialties
The Brilliant Earth team is a group of dedicated individuals - jewelry designers, sales associates, gemologists, and more - all working to provide exceptional engagement rings and other jewelry that our customers can feel good about wearing.
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Reviews
4.017 reviews
Kristina D.
12/30/2024
Amazing experience picking out engagement rings - great service and lovely showroom. My only complaint was how long the rings took to get in once ordered. We were initially totally told it be a...
Natalie W.
10/4/2024
I had always dreamed of a Barbie ring for my engagement. When we moved to MN my fiancé started talking about how he wanted to look at engagement rings. Brilliant Earth was recommended by so many...
Ruth D.
4/14/2025
We had a great experience shopping for wedding bands. Bri helped us out and was super patient and knowledgeable. We were late and they were very kind and flexible about it. The showroom is really...
Liz A.
11/14/2022
First and last time at Brilliant Earth. Did a walk in and purchased a set of earrings. Received an email a few days later saying my earring were going to be delivered. Called to advise them that I...
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