Association For Consumer Research
The Association for Consumer Research (ACR) is dedicated to advancing the study and understanding of consumer behavior by bringing together researchers, scholars, and professionals from diverse disciplines worldwide. Through its various conferences, symposia, and workshops, ACR facilitates the exchange of cutting-edge research and insights among its members.
In addition to hosting events, ACR publishes the Journal of the Association for Consumer Research (JACR), which explores unique consumer behavior topics, and offers a range of resources including grants, scholarships, and educational materials. The organization also recognizes excellence in the field through several awards, aiming to inspire high-quality research and foster a vibrant community focused on consumer welfare and knowledge advancement.
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