Waypoint

The Quell Group is an integrated brand communications firm that provides various related services. Located in Troy, Mich., the firm also acts as a public relations counselor. The company offers its vast customer base an array of capabilities that include strategic planning, public relations, publicity/media relations, advertising, direct mail, event marketing, trade shows/tech shows and more. The Quell Group also provides a host of other capabilities, such as database management, brand building, online communications, website design and technology integration, among others.

Established in 1994, G2 Consulting Group is an engineering firm that provides various related services. Located in Troy, Mich., the firm offers its vast customer base an array of services that include geotechnical, environmental, construction engineering and many more. The company has an expanding clients list, including developers, leading civil engineers, top architectural firms, some of the well-known general and specialty contractors, national corporations, municipalities and private firms. In addition, the firm offers a host of other services, such as laboratory testing of soils and pavement engineering consultation, among others.

General Sports and Entertainment is a marketing and management firm for sports and entertainment purposes. Established in 1998, it operates team acquisition and management, capital and management, executive placement, general sports speakers, and meetings and events. The company maintains a consulting services division that assists companies in evaluating and negotiating opportunities, developing marketing strategies, and handling marketing and activation, including event marketing, promotions and sweepstakes. General Sports and Entertainment also and operates a general sports alliances division that brokers strategic matches between sports and entertainment properties and corporate partners in the area of naming rights and major national and regional sponsorship agreements. Its clients include General Motors, Comerica, Pitney Bowes, AC Delco, Waste Management and The Cleveland Clinic. The company additionally owns and operates the Derby County Football Club of The Coca-Cola Football League Championship.