Understanding Group

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822 Cherry St SE Ste 201
Grand Rapids, MI 49506
+1 (616) 916-6313
https://understandinggroup.com

The Understanding Group (TUG) is a Grand Rapids-based company specializing in information architecture to create clear and effective digital experiences. Since 2011, TUG has collaborated with over 100 organizations, ranging from small nonprofits to Fortune 500 companies, to design user-friendly applications, websites, and digital products that enhance user navigation and engagement.

With a focus on strategy, research, design, and education, TUG empowers teams to tackle complexity and align their digital strategies with user needs. Their approach integrates AI solutions that amplify human capabilities, ensuring that digital places are not only beautifully designed but also resilient and purposeful.

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