Uccello's - Rockford

Faro opened his first pizza shop in 1978 and by 1987 had seven more. In 1990, he sold the franchise planning to move to Sicily, but the family returned to Grand Rapids. In 1996, he opened Uccello's Ristorante Pizzeria & Sports Lounge on East Beltline, which has since grown to six locations. In 2016, Uccello's Hospitality Group launched Herb & Fire Pizzeria in Grandville, later adding a second at Knapp & East Beltline. UHG now has eight locations, inspired by Faro's philosophy: "Always strive to give your guest more than they would normally expect. Provide people the opportunity to enjoy great food and the hospitality to match. You must always strive to be better in everything, and never compromise on top quality in any area."