Ebenezer's Anni L.
11/10/2021
This is a review of the tour of their warehouse/workshop. You buy tickets online and they will send you a map since the online maps are wrong. If you are with a larger group you get your volunteer...
The Parade Company
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(14)
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9500 Mount Elliott St # A
Detroit, MI 48211
The Parade Company, based in Detroit, MI, is renowned for producing America’s Thanksgiving Parade, a beloved annual tradition. Led by President & CEO Tony Michaels, the company aims to create a stunning, world-class headquarters and studio that honor Detroit’s heritage while embracing its future. This vision includes re-imagining the Brodhead Armory into a space that connects nearly a century of tradition with modern innovation.
Aside from organizing the iconic Thanksgiving Parade, The Parade Company hosts a range of events such as the Ford Fireworks celebration, Hob Nobble Gobble, and the Turkey Trot. Visitors can also explore ParadeLand through studio tours, witnessing the intricate prop production process where unique creations come to life. The company's commitment to engaging the community extends to volunteer opportunities, inviting individuals to be a part of these memorable festivities.
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Reviews
4.514 reviews
Nicole E.
10/14/2025
How cool it was to have a volunteer event here. I have only been to the parade maybe once, but watched the floats many times on TV. It's quite something to be so up close and a get to be a...
Nikki G.
4/26/2024
This was THE best tour I have ever taken. Our tour was with Steve. He was amazing. Our tour was supposed to last a couple hours and it was extended. We were not complaining. Every question was...
Michael S.
11/8/2024
After lunch in Hamtramck, our group toured the Parade Company. The tour was very educational and interesting. The tour was well worth the time. A unique family friendly experience for a half day...
Rosemary S.
11/23/2023
I love watching the parade, but every year I feel let down because the Santa is always Caucasian. If he is given the key to the city can't those who decide who Santa will be mix it up and every...
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