Straight Ahead Beauty Grand Rapids

Straight Ahead Beauty was founded on two core ideas: that style and beauty are for everyone, and that achieving it every day shouldn't be complicated. Our founder's imagination, along with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating products that not only utilize the finest materials available but also incorporate the most innovative technologies. We are always looking to bring you new and innovative salon-quality tools for you to enjoy at home.