Pure Detroit

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3011 W Grand Blvd Ste 101
Detroit, MI 48202
Welcome to Pure Detroit - the original local culture shop - since 1998. Spreading the love for Detroit through our brand of apparel and other exclusive artisan goods and gifts. We offer free architectural history tours every weekend at The Fisher and Guardian Building. Visit us at one of our 6 locations in Detroit or visit us online for more tour/retail information!

Reviews

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4.067 reviews
Photo of Tim T.
Tim T.
7/22/2025

Very cool Detroit goods store with many books, clothing items and memorabilia all about Detroit. Also got an orange creamsicle Faygo - which is a soda pop company based in Detroit. Great value,...

Dave B.
10/11/2025

I stopped into the location in the Fisher building, hoping to get some information on tours. There was a young lady at the counter, probably a Wayne State student, busy studying a textbook. I said...

Photo of Leslie C.
Leslie C.
10/8/2022

I love this store!!! Filled with Detroit pride and nostalgia, this place makes me smile. You can definitely find a nice variety of Detroit sweatshirts, T-shirt's, hats, and jewelry, but there...

Photo of Jo W.
Jo W.
6/12/2022

Stopped by here because I wanted to purchase a Detroit magnet to take back home to California to put on my fridge. The gal who worked here was super nice and chatted with my friend for a while....

Photo of Amber J.
Amber J.
12/4/2021

I was in need for a gift for my husband's birthday and this was the perfect place. Pure Detroit offers a variety of options for gift giving! The Detroit logo is known all across the world and...

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