Michigan Ski Industries Association

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7164 Deer Lake Ct
Clarkston, MI 48346
+1 (248) 620-4448
https://www.goskimichigan.com

The Michigan Snowsports Industries Association (MSIA) serves as the trade association for the ski and snowboard industry in Michigan, offering a variety of discounts and programs aimed at enhancing the winter sports experience for enthusiasts. Through initiatives such as the White Gold Card and the Cold is Cool Passport, MSIA promotes skiing and snowboarding opportunities for individuals of all ages.

Additionally, the association supports learning through its Discover Michigan Skiing program, which features affordable options for beginners, as well as hosting School Ski Days that provide accessible rental equipment, lessons, and lift tickets. With a focus on growth and engagement, MSIA delivers valuable resources and information to ski areas and adventurers across the state.

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