Licensing Resource Group

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426 Century Ln Ste 100
Holland, MI 49423
+1 (616) 392-2216
https://clc.com

Licensing Resource Group, based in Holland, MI, is a leader in collegiate licensing and marketing, dedicated to connecting fans with the college brands they cherish through officially licensed merchandise and brand experiences. With a commitment to brand protection and corporate responsibility, the company employs unmatched systems and data to enhance brand management strategies for universities, licensees, and retailers.

Recognized for its excellence in the industry, Licensing Resource Group has received accolades such as the 2025 CIO100 Award for innovation in IT and has been honored at the Collegiate Licensing Awards for elevating college brands. The organization’s passion, tradition, loyalty, and spirit drive its mission to support over 185 million fans in their connection to their favorite colleges and universities.

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