Honest Eyes

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802 W Front St
Traverse City, MI 49684

Honest Eyes is a Traverse City-based eyewear company that offers a refreshing alternative to traditional optical stores. Founded in 2010, their mission is to provide the latest eyeglass styles at affordable prices, with frames starting at just $99. With a wide range of lenses available, including single vision, progressives, and polarized options, Honest Eyes ensures that customers can find the perfect pair of prescription glasses at a fraction of the cost.

By challenging the notion that eyeglasses have to be expensive, Honest Eyes has become a go-to destination for those seeking more style without breaking the bank. With their extensive frame library and commitment to honest pricing, customers can expect to save 30-50% compared to traditional optical shops, making Honest Eyes a top choice for affordable and fashionable eyewear.

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Reviews

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4.58 reviews
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James C.
7/28/2020

So glad I went to Honest Eyes. Staff is very friendly and helpful, not pushy. They put new lenses in my old frames for $50.00 and saved me a lot of $. Didn't know that this could be done....

Shelley M.
11/30/2023

Honest Eyes offers an excellent collection of fun, fashionable frames at reasonable prices. Their staff are extremely friendly, professional and so helpful choosing the right frame. I highly...

Rebecca W.
11/10/2021

I have never had such a great experience choosing frames before! I had already been to 3 stores and they all seemed to have the same or very similar stock, but when I got Honest Eyes it was...

Liz K.
12/19/2019

Super friendly, super helpful staff and great selection of fun, trendy frames for a great price. Will be going here exclusively in future for my glasses!

Molly J.
11/14/2018

Here are the facts: my husband and I spent approx $420 buying glasses at Honest eyes. We like their model and we enjoyed the personalized service but the owner blew it. A week after picking up our...

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