Great Lakes Growthworks

Go Upland is a growth strategy innovation and branding consultancy based in Ann Arbor, Michigan, focused on connecting foresight and insight to build resilient brands and drive transformational growth. Their structured foresight-led methodology equips clients with actionable strategies that address growth, innovation, and brand reimagination in an ever-evolving marketplace.

With a mission to catalyze positive disruption, Go Upland partners with organizations across various sectors including packaged food, beverage, retail, and non-profit to develop sustainable solutions and enhance consumer experiences. They work closely with businesses to uncover consumer insights and high-potential markets, ultimately empowering clients to achieve meaningful impact while navigating the challenges of a changing world.

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