Forward

Founded in 1925, Forward Corporation is a fifth-generation family-owned business based in Ionia, MI, that operates a diverse range of brands and services across Michigan, employing over 1,000 people in 24 counties. With a commitment to community and customer service, Forward is known for its convenience stores, Subway restaurants, energy supply, and hospitality offerings, including hotels and dining establishments.

The company has a rich history of expansion and diversification, beginning with a modest service station and restaurant in Standish and growing to include modern service plazas along major highways, along with various retail and tourism-related ventures. Today, Forward Corporation is recognized for its ability to adapt and serve the evolving needs of its customers and the communities it supports.

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