First Global Group of Comp

Mycroft, located in Southfield, MI, is a leading provider of digital engagement and loyalty solutions. With a history dating back to 1999 as ePrize, Mycroft has evolved through strategic acquisitions and continuous innovation to become a trusted partner for top brands seeking to engage and motivate their consumers. As part of the Merkle family since 2018, Mycroft offers a range of services including consulting, transformation, analytics, and data platforms to create personalized digital experiences that build brand loyalty moment by moment. With a focus on human loyalty, Mycroft believes that a loyal consumer is a brand's greatest asset. Their solutions deliver digital moments of value at every stage of the loyalty spectrum, resulting in lower cost of acquisition, increased advocacy, and sustained sales velocity. As a full-service provider and global expert in promotions, Mycroft has administered more promotions than any other company in the U.S., offering immersive campaign creation and management to capture and convert consumers in the moment.Generated from the website