Emerse

Emerse is a Grand Rapids, MI-based company specializing in qualitative analysis of real-life consumer behavior, offering insights through a unique approach to research and development. With over 25 years of experience, they utilize 100% compliant test subjects to capture the nuances of human action and interaction in various everyday environments.

As a leader in innovative research methods, Emerse provides a range of services including longitudinal ethnography and live streaming storytelling. Their mission is to immerse clients in the complexities of consumer experiences, delivering valuable perspectives from everyday settings such as kitchens, bathrooms, offices, stores, and vehicles.

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