Cherry Marketing Institute
The Cherry Marketing Institute, located in Dewitt, MI, serves as a comprehensive resource for information about tart cherry production, particularly the well-known Montmorency variety. It promotes awareness of the diverse product forms available—for example, dried, frozen, and canned cherries—as well as their health benefits and culinary uses.
This organization also provides insights into cherry tree growth, from initial fruit production about five years post-planting to peak yields of up to 500 pounds per mature tree in a season. Established in 1893, the institute is committed to the continued promotion and sustainability of cherry farming in the U.S.
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