Bronner’s CHRISTmas Wonderland

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25 Christmas Ln
Frankenmuth, MI 48734

If you love how the Christmas season seems to start earlier than Halloween these days, then Bronner's CHRISTmas Wonderland is the all-stop shop for you. Celebrating its 70th anniversary in 2015, the shopping mall-sized store spans 27 acres near the bavarian-themed Frankenmuth village. Though offering seasonal goods, the vast bulk of the store offers tens of thousands of Christmas items, from Santa hats and cards to commercial decorations like giant trees and ornaments. Bronner's claims to be the world's largest Christmas-centric store.

Parking and Public Transportation at Bronner's CHRISTmas Wonderland
Located about 90 minutes north of Detroit, there are only a few private bus routes, like those of Indian Trails, which will take you close (but still at some distance) to Bronner's; you're better off driving. There is plenty of parking all around the complex, which is 5 minutes from downtown Frankenmuth. Make sure to remember where you parked, as the store can be quite easy to get lost in.

Admission to Bronner's CHRISTmas Wonderland
As an enormous retail experience, parking and entrance to Bronner's is free.

Must See/Do at Bronner's CHRISTmas Wonderland
Bronner's features a replica of the Austrian chapel where "Silent Night" was first performed in the 1800s, and includes a museum-quality history of the famous Christmas carol.

Other Places to Visit Near Bronner's CHRISTmas Wonderland
The nearby bavarian-themed village of Frankenmuth provides a great way to spend everything from an afternoon to a weekend. Enjoy some of the world-famous fried chicken at Zehnder's, or its crosstown (well, across the street is probably more accurate) rival, the Bavarian Inn. Both restaurants are also attached to larger resorts, where families can enjoy indoor water parks. Michigan's Military and Space Heroes Museum has a great collection of military memorabilia. The Birch Run Premium Outlets provides a nice selection of popular retail stores.

Insider tip for visitors to Bronner's CHRISTmas Wonderland
Make sure to check Bronner's events calendar for the latest goings-on, like Santa's visit during Christmas in July. November and December typically host several special events.

Author's bio: Jeff Birou is an education administrator by day, travel and freelance writer by night. You can find him at his blog, Lance+Jeff, or on Twitter at @Jetsetter_Jeff.

Reviews

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4.5486 reviews
Photo of Jonathan R.
Jonathan R.
7/29/2025

World Largest Christmas Store, what else can you say? Bronners will have everything you need and everything you never thought you needed. Along this massive store, you'll see custom made...

Photo of Phyllis B.
Phyllis B.
8/5/2025

If you want a certain type of Christmas ornament, I can't imagine they don't have it!! Beautiful store with some gorgeous pre-lite trees. It was very fun to wander around.

Photo of Bri V.
Bri V.
11/2/2025

We have been here many times. They have a wide variety of Christmas decor all year round. They do have some small sections of other holiday decor. We went around Halloween and there was some...

Photo of Marty C.
Marty C.
9/21/2025

"Wonderland" is an understatement. When you pull into Bronner's, it's like entering a theme park! Everything you would imagine it to be...it is! Endless aisles of Christmas ornaments of every type...

Photo of LInda C.
LInda C.
10/6/2025

If you love Christmas, then you will not be able to leave this place - for hours. It's huge, and goes on and on. Everything you could possibly want for Christmas. Ornaments, gifts for everyone....

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