Audience Development Group

Audience Development Group, based in Grand Rapids, MI, is a leading specialist in multi-format radio cluster development, renowned for its customized approach to music architecture, imaging, and talent development. With a strategic and tactical framework that adapts to market research and opposition analysis, ADG stands out as a partner for broadcasters seeking to innovate in a rapidly evolving media landscape.

Since its inception in the mid-90s, Audience Development Group has collaborated with many prominent broadcasters across the United States, earning recognition for its ability to deliver tailored solutions that foster synergy and cohesiveness in programming. As the media industry continues to reinvent itself economically, ADG remains committed to pioneering partnerships that enhance the broadcasting experience.

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