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The Cherry Marketing Institute, located in Dewitt, MI, serves as a comprehensive resource for information about tart cherry production, particularly the well-known Montmorency variety. It promotes awareness of the diverse product forms available—for example, dried, frozen, and canned cherries—as well as their health benefits and culinary uses. This organization also provides insights into cherry tree growth, from initial fruit production about five years post-planting to peak yields of up to 500 pounds per mature tree in a season. Established in 1893, the institute is committed to the continued promotion and sustainability of cherry farming in the U.S. Generated from the website

The Michigan Automobile Dealers Association (MADA) is a non-profit trade association representing over 600 franchised new-vehicle dealerships in Michigan. With a mission to advocate for the unique interests of these dealerships, MADA plays a crucial role in supporting the automotive industry in the state. Through its membership, MADA offers various benefits, including large-group discounts on products and services, helping dealerships reduce operating costs. With a significant workforce of 34,000 employees and the generation of 36,000 indirect and induced jobs, MADA's impact extends beyond the automotive sector, contributing to a substantial payroll of $2.1 billion and $575 million in state and federal taxes paid.Generated from the website