American Jewelry & Loan

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20450 Greenfield Rd
Detroit, MI 48235
+1 (313) 345-4000
http://www.pawndetroit.com
American Jewelry and Loan American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show 'Hardcore Pawn'. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.

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Reviews

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3.0103 reviews
Photo of Yochanan H.
Yochanan H.
7/3/2019

We were in the Detroit area, and we decided to stop at the infamous Hardcore Pawn AKA American Jewelry and Loan. Besides, I had to find something for the wife's birthday. Well, they have just...

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Photo of Clair Renee V.
Clair Renee V.
7/6/2025

We have been fans of the show for a long time, so my husband was looking forward to a visit in person to this location. The building sadly outdated and it's much smaller than what we thought....

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Brian D.
8/8/2024

I sold Les a heart shaped J color 1/2 carat Diamond I bought right just to see if I could make a deal with him. I could, we did and I discussed ship owning in California. I was visiting a friend...

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Marvin G.
6/24/2025

They screw everyone!!! Hands-down. Watch pawn stars in Las Vegas they give people good prices and they're happy and this is how it should be if they double their money. American jewelry and loan...

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Photo of Isaiah G.
Isaiah G.
4/3/2024

We came here from California to go to this pawn shop. My husband is a huge fan of the show. This place is pretty big and they have so much. What I loved is they had so much jewelry and they do not...

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