Helen R.
3/9/2023
The name of this store is not a hyperbole. "WOW" is how I feel about shopping here. I've been coming to this little boutique for several years, and there is really no other store in the Boston...
WOW
$$
Closed
(19)
Photos
1110 Great Plain Ave
Needham, MA 02492
W.O.W. is a well-established boutique located in Needham, MA, offering a wide range of creative clothing, jewelry, handbags, and accessories. With a reputation as Newton's best-kept secret, they proudly showcase unique lines from American and European designers, catering to sizes 4-24. Their selection of stunning jewelry pieces adds a metro-chic twist to any wardrobe, while their practical and stylish handbags and accessories cater to various styles and occasions.
Customers rave about their amazing boutique experience, describing it as magical and fabulous, with friendly and knowledgeable sales associates who know how to put together fashionable looks that make you feel like a million bucks. W.O.W. also stands out for being inclusive and accommodating to those with physical challenges, offering adaptive dressing rooms. With their fashion-forward merchandise and exceptional service, W.O.W. is a must-visit destination for women's clothing and accessories in the Boston area.
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Reviews
3.519 reviews
Robin D.
1/29/2025
Absolutely!! Warm, friendly, helpful staff in a store that is almost like a wearable art museum!!!
Ruth S.
10/29/2024
WOW is my go-to-place for almost my entire wardrobe. You will not find as amazing a selection of women's clothing anywhere else in this area. If you love unique, colorful and beautiful options for...
Karen B.
3/8/2025
The most fun shopping experience.... unique apparel so that you won't see yourself coming and going. Warm and helpful staff who do not try to talk you into anything. Parking is convenient. The...
Sandy M.
7/20/2024
Greatshop. I wish I discovered it when living in MA. Super creative styles and suits all sizes. Five stars!
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