WHAI/Bear Country

Western Mass Radio Group, part of Saga Communications, is dedicated to the power of local media and has been operating for over 30 years under local management committed to fostering positive community relationships. With a portfolio spanning 28 diverse U.S. markets and more than 100 radio brands, the company emphasizes the effectiveness of radio as a means for businesses to connect with local audiences. In addition to radio, the group organizes thousands of local events annually, providing platforms for community engagement and relationship-building. Their digital solutions extend beyond traditional broadcasting, offering products such as websites, mobile apps, content streaming, podcasts, and e-commerce to enhance connectivity with their audience and clients. Generated from the website

Saga Communications Inc. is a dedicated local media company with a rich heritage spanning over 30 years, operating in 28 diverse U.S. markets with more than 100 brands. Their commitment to local management fosters positive relationships with audiences and clients alike, emphasizing the power of radio as a vital communication tool for businesses to effectively reach local markets. In addition to their extensive radio portfolio, Saga Communications organizes and hosts thousands of local events annually, facilitating meaningful community connections. Their digital solutions further enhance their outreach, offering a range of services such as websites, mobile apps, content streaming, and podcasts, ensuring they meet the evolving needs of their clients and audiences. Generated from the website