The Ultimate

While attending college in Boston during the 1970s, Stephen Liquori began making his own silkscreens and hand-printing t-shirts for the local track and running clubs. In 1976, the day after graduating from Boston College, Stephen opened Glad Rags, a retail t-shirt shop in Chestnut Hill, MA. Steve and his partner also opened a factory in Allston, which became a major screen print supplier to athletic shoe and apparel sportswear brands.In 1983 Stephen founded Goodwear while continuing to supply major footwear brands with private label apparel programs. By 1987 he developed a made in USA, durable and heavy-weight shirt that could hold up to long term wear and comfort.Since then, Goodwear has remained true to its roots, producing comfortable classics with timeless style. Always made in the USA from US-grown cotton, Goodwear has developed a cult following around the world for its superb quality and lasting durability. Wear it in, not out.

Allante Fashions in Lawrence, MA draws inspiration from the iconic quote, "This is your wake-up call pal. Go to work." by Gordon Gekko from Wall Street. The company embodies a strong work ethic and determination in providing fashionable clothing for its customers. With a nod to the world of finance and business, Allante Fashions infuses its brand with a sense of motivation and drive, offering a unique perspective on style that resonates with those who appreciate a hardworking ethos in their fashion choices. Generated from the website