The Growing Church
Fullpath is a leading Customer Data Platform (CDP) tailored for the automotive industry, designed to help dealerships organize and activate their first-party data efficiently. With a powerful AI-driven technology suite, Fullpath enables dealers to create hyper-personalized customer experiences and execute targeted marketing campaigns throughout the sales funnel.
By unifying and cleaning data from various sources, Fullpath empowers dealerships to build detailed shopper profiles and engage more effectively with every individual customer. Their solutions include data activation channels such as automated email campaigns, digital advertising, and personalized website experiences, ensuring that dealers can market to people, not just numbers.
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