Surfland Bait & Tackle

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30 Plum Island Blvd
Newbury, MA 01951

Surfland Bait & Tackle in Newbury, MA, is your one-stop destination for all fishing needs around Plum Island, the Merrimack River, and Joppa Flats. Known for its expertise and exceptional customer service, the shop offers a wide range of fishing gear, fresh bait, and custom items from top fishing brands.

The shop specializes in rod and reel repair, ensuring that fishing enthusiasts can keep their equipment in prime condition. Patented for engaging fishing reports and community discussions, Surfland Bait & Tackle fosters a vibrant fishing culture, keeping anglers informed and connected.

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4.518 reviews
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Alex V.
5/12/2019

If you are new to fishing, come here because they are friendly knowledgeable, kind and welcoming. If you are experienced, the ladies probable no more than you and can help. I recently bought a...

Gavin R.
8/13/2023

Helped me get a good value reel, and didn't try to upsell me. Mugsy might initially come across as curmudgeony, but he's just a no-nonsense guy who will get you set up for fishing off the beach....

Dan L.
10/12/2022

Wonderful place, great knowledge and very helpful. They have it all. I do miss early morning visits with Kay as she ate her cereal and shared her knowledge. Martha is a peach also.

Joe B.
10/6/2021

Where in this "new world" we live in, can you find someone at 7:30 pm on a Tuesday night who is willing and capable of taking wire cutters to a Yo-Zuri Hydro Pencil. That lure was fixed firmly...

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Kevin F.
10/6/2017

Checked out a local gem. Surfland has been around since 1960 and one trip in there I knew why. They are a bait and tackle store with a great lineup of clothing featuring their famous logo. A...

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