Starbucks
Starbucks is a renowned coffeehouse chain that emphasizes customer engagement through its Starbucks Rewards program, offering personalized drink customizations and exclusive promotions. The company encourages members to showcase their creativity by submitting drink ideas for the opportunity to have them featured on a secret menu, along with a chance to win prizes.
Alongside its commitment to innovative beverages, Starbucks promotes seasonal offerings such as Summer Berry Refreshers and Iced Horchata Oatmilk Shaken Espresso, available for a limited time. The brand also prioritizes community and sustainability through various social impact initiatives and partnerships with local artists, enhancing its cultural connection to customers.
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