South End Athletic Company

I'm a new runner (think couch to 5k status) and my feet started hurting a lot. My more experienced runner friend told me to come here for some proper running shoes. I had a great experience. I...

Great staff and extremely well run. Not my local store but I treat them like they are, shipping is excellent and when I get the chance to visit it's a pleasure.

I am a huge supporter of any business in my hood, but they really need to work more on sales/service. I have had two experiences with them...this is how they rolled. Neill: Hi, I have always...

Opening essentially a small sneaker and Tshirt shop against the iconic Marathon Sports and behemoth Nike town is like bringing a sling shot to the proverbial gun fight You have to admire their...

Walking around the south end, I'm pretty sure I've never thought to myself, "What this neighborhood really needs is a sporting goods store." Another bookstore, yes, and we definitely don't need...