Potter Ruiz

Founded in 1997, Potter Ruiz is an independent cross-cultural creative services agency based in Somerville, MA, that focuses on understanding and connecting with diverse audiences. The agency emphasizes the importance of identity as a transformative experience rather than a mere demographic profile, striving to create meaningful marketing that resonates without stereotypes.

With a portfolio that includes notable clients such as Mass Mutual and Subway, Potter Ruiz leverages its deep insights into consumer behavior to craft bold, innovative creative strategies. The agency believes that effective marketing requires a nuanced understanding of various cultures, particularly in how they engage with brands and shopping experiences.

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