Susan R.
10/12/2025
Come all, and all are welcome! Standing outside the store front, my children have gathered somewhere for a moment and left me alone. What's not to love about anything in Salem? Every place that...
New England Magic
$$
Closed
(24)
Photos
131 Essex St
Salem, MA 01970
New England Magic, established in 2002 in Rockport and relocated to Salem in 2005, is a captivating shop specializing in all things Wiccan.
The store boasts two enchanting rooms brimming with handmade magical items, with the Witch's Brew Candle being a customer favorite. Owner Joanna Thomas invites visitors to experience the magic of Salem firsthand, embodying the shop's ethos of "Love and magic: Blessed be."
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Reviews
4.524 reviews
robin
10/21/2025
I just left the shop after having my tarot reading read. I wish i remembered the man's name who did my reading or find the shop's socials. Everything in the shop was priced well. The store owner...
Allie H.
3/17/2025
The owner was absolutely one of the nicest people I have met. She told my friend and I stories and helped my friend pick out her first Pentacle necklace. Very homey feel.
Savanna A.
10/30/2022
Just avoid it. As a Salem local, it's pretty easy to tell the difference between genuine shops and tourist traps. Not only does this person run a plastic scented phony witchcraft store, but she...
Arpan M.
10/30/2021
We entered this shop not to buy anything but to see around and talk to the owner. The owner has been running this shop for the past 18 years and looking at the shop it feels that she has done a...
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