New England Magic

$$
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131 Essex St
Salem, MA 01970

New England Magic, established in 2002 in Rockport and relocated to Salem in 2005, is a captivating shop specializing in all things Wiccan.

The store boasts two enchanting rooms brimming with handmade magical items, with the Witch's Brew Candle being a customer favorite. Owner Joanna Thomas invites visitors to experience the magic of Salem firsthand, embodying the shop's ethos of "Love and magic: Blessed be."

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Reviews

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4.525 reviews
Photo of Susan R.
Susan R.
10/12/2025

Come all, and all are welcome! Standing outside the store front, my children have gathered somewhere for a moment and left me alone. What's not to love about anything in Salem? Every place that...

Photo of Michael C.
Michael C.
11/3/2025

Pretty cool little place definitely worth checking out when you're in the area lots of stuff in this store You could spend quite some time being lost in all the little corners.

Photo of robin
robin
10/21/2025

I just left the shop after having my tarot reading read. I wish i remembered the man's name who did my reading or find the shop's socials. Everything in the shop was priced well. The store owner...

Allie H.
3/17/2025

The owner was absolutely one of the nicest people I have met. She told my friend and I stories and helped my friend pick out her first Pentacle necklace. Very homey feel.

Photo of Savanna A.
Savanna A.
10/30/2022

Just avoid it. As a Salem local, it's pretty easy to tell the difference between genuine shops and tourist traps. Not only does this person run a plastic scented phony witchcraft store, but she...

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United StatesMassachusettsSalemNew England Magic

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