MERRELL

The Boston Shoe Travelers Association (BSTA) is a prominent organization based in Concord, MA, dedicated to the footwear industry. With a history of honoring excellence in retail, the BSTA recognizes outstanding retailers through its Retailer of the Year awards, celebrating businesses across New England. In addition to its annual awards, the BSTA hosts events such as the Northeast Expo, providing a platform for exhibitors and retailers to connect and showcase their products. The association fosters a sense of community among footwear professionals, promoting collaboration and growth within the industry. Generated from the website