Incentive Targeting Inc

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196 Broadway
Cambridge, MA 02139
+1 (617) 661-4170
http://www.incentivetargeting.com

Incentive Targeting Inc., founded in 2007, specializes in transforming the retail couponing landscape by integrating advanced technology to deliver simple, relevant, and measurable promotional campaigns. Recently acquired by Google, the company focuses on enhancing business profitability while ensuring shopper privacy through targeted marketing solutions that leverage shopper insights.

The company's innovative platform unites a network of supermarket chains and grocery manufacturers, enabling them to implement effective promotional strategies and analyze their success easily. With patented software that allows for instant shopper segmentation, businesses can quickly identify specific customer groups and provide them with high-value offers, streamlining their marketing efforts.

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