In Context Enterprises

InContext Design, founded by Karen Holtzblatt and Hugh Beyer in 1992, specializes in customer-centered design processes rooted in extensive field data to understand user needs, tasks, intents, and processes for creating effective products and systems. With a focus on innovation, the company offers consulting services and keynote talks that cover topics such as Contextual Design, managing diverse teams, and retaining women in the tech industry.

Their significant initiative, The Women in Tech Retention project, aims to identify the factors that help women thrive in technology roles and implement practical interventions to support their success. By combining classic Contextual Design techniques with new approaches to address core human motives, InContext Design seeks to foster inclusive environments for innovation and collaboration.

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