Forrester Research Inc
Forrester Research Inc, based in Cambridge, MA, is a leading global research and advisory firm that helps executives and their teams plan and pursue their most pressing initiatives. With a portfolio of research services, Forrester provides insights and analysis on technology, customer experience, digital business, marketing, sales, product management, and government, among other areas. Their consultative approach and expertise assist businesses in making informed decisions and driving sustained, customer-obsessed growth.
With a focus on generative AI, Forrester offers evolving analysis on how this technology will transform businesses and roles, along with insights on other critical dynamics in the ever-changing business landscape. Their research services, such as Forrester Decisions, deliver a significant return on investment and help align teams, understand challenges, and prioritize actions. Forrester Decisions is a game changer for tech, marketing, CX, sales, product, and digital leaders who strive for higher performance and customer-centric business growth.
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