Elytics
Elytics is a cutting-edge analytics company based in Somerville, MA, specializing in solving the challenges of eSports sponsorships by providing brands with actionable insights. They offer advanced data and analytics capabilities to track the visibility of brand assets during live streams, as well as the engagement generated off-air through earned media. With their supercharged analytics powered by machine learning AI, Elytics ensures accurate detection of sponsorship logos and mentions, providing comprehensive reporting for major events across different platforms. Using frame-by-frame video recognition technology and audio transcription, Elytics analyzes hundreds of hours of livestreams each month, delivering high-level monthly reports that detail the exposure generated by brand sponsorships. Their social crawling engine also tracks the sponsor's logo within fan-posted images on social media, providing a holistic picture of sponsorship activities. Additionally, Elytics offers benchmarking analyses and strategic guidance to help brands improve their sponsorship efforts based on competitive comparisons.Generated from the website
