Domain Name Association
The Domain Name Association (DNA) is a neutral expert organization dedicated to empowering marketers, domain experts, and newcomers in the domain name industry. By providing essential resources and a collaborative network, the DNA helps businesses leverage domain names to establish, grow, and protect their brands online.
As the 2026 New gTLD round approaches, the DNA serves as a trusted source for guidance and connections among registry hopefuls, service providers, and industry professionals. Their curated resources, including the New gTLD Resource Directory, aim to support applicants in navigating the evolving domain landscape efficiently and effectively.
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