Charity Defense Council Inc
The Charity Defense Council Inc, based in Topsfield, MA, is a national leadership organization dedicated to advocating for the humanitarian sector. Through provocative ad campaigns and media accountability initiatives, they aim to reshape public perceptions of charity, emphasizing the importance of impact over low overhead costs.
By addressing media inaccuracies and promoting a new narrative around charitable giving, the organization seeks to educate donors on evaluating charities based on their effectiveness. Their efforts include digital billboard campaigns and donor advisories that highlight the significant contributions of various charities, fostering a more informed and engaged donating public.
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