Applied Marketing Science
Applied Marketing Science (AMS) is a Waltham, MA-based firm specializing in market research and consulting services for innovation and litigation support. With methods developed at MIT Sloan School of Management, AMS aims to enhance product innovation and customer satisfaction through actionable insights.
In addition to its innovation practice, AMS provides litigation support through consumer surveys and expert witness testimony, addressing issues such as trademark infringement, deceptive advertising, and patent claims. The company's comprehensive approach to market research serves the needs of clients facing complex legal challenges and seeking to improve their product offerings.
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